Advertise where 900M+ people chat every month
Launch ads in Telegram Mini Apps, channels and bots from the same PrimeClick dashboard you use for Push. Precise targeting, CPM or CPC pricing, and a team that moderates and launches every campaign for you.
Your brand, full screen
Reach engaged users right inside the apps they play.
15M+
impressions a day
70+
countries
4
placement types
5 min
to launch a campaign
Telegram ad formats
Pick the format that fits your goal — every one runs from the same campaign wizard.
Mini App Ads
Full-screen and rewarded placements inside Telegram Mini Apps and games. Users see the ad at natural pauses and tap straight through to your bot, app or site.
- Full-screen attention
- Rewarded views
- Image, GIF or video
Display Ads
Native posts with an image or GIF, headline, text and a button — delivered in channels, bots and alternative Telegram clients.
- Looks like content
- Avatar, headline, button
- Channels, bots and clients
Video
Short vertical or square video for brand reach and app installs, available in both Mini App and Display placements.
- Autoplay, muted
- mp4 / webm up to 30 s
- Strong recall
Four placements
One campaign can run across every surface of Telegram.
Mini Apps
Games, tap-to-earn and utility apps
Bots
Sponsored messages in popular bots
Channels
Native posts in thematic channels
Alternative clients
Third-party Telegram apps
Targeting that finds your users
GEO
Countries, tiers and CIS in one click
Language
Telegram interface language
Platform
iOS, Android or desktop
Telegram Premium
Reach or exclude Premium users
TON wallet
Users with a connected wallet
VPN filter
Drop traffic behind VPN
Frequency cap
Impressions per user per week
Antifraud
Multi-level bot and fraud filtering
CPM
Pay per 1,000 impressions — best for reach, brand and Mini App traffic.
CPC
Pay only for clicks — predictable cost when you optimise for traffic.
How it works
Sign up
Create a PrimeClick account and top up your balance.
Set up
Pick Mini App or Display Ads, GEO, targeting and your bid.
Moderation
We review the creative and launch it in the network.
Scale
Watch statistics in your dashboard and raise the budget on what works.
Works for your vertical
Moderation rules tuned for each niche, with access to premium audiences.
Start advertising in Telegram today
Choose Mini App Ads or Display Ads when you create a campaign.